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Programs

Marketing Management

MBA Degree Program is offered to train students with Professional management practices in all the functional areas that are essential for effective sustainable and holistic development of individuals and organisations. The Program serves as a catalyst of progressive knowledge through continuous management education thereby elevating the entrepreneurial, managerial and leadership qualities among the potential human resources.


Course Duration

2 Years


Course Eligibility

Any Graduate


Course Fees

30000/-

Objective

MBA Degree Program is offered to train students with Professional management practices in all the functional areas that are essential for effective sustainable and holistic development of individuals and organisations. The Program serves as a catalyst of progressive knowledge through continuous management education thereby elevating the entrepreneurial, managerial and leadership qualities among the potential human resources.

Eligibility

“UG degree or equivalent” passed from recognized university with minimum “18 years” age as on first day of the respective batch.

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Course Structure


Semester I

  • Quantitative Methods
  • Human Resource Management
  • Financial and Management Accounting
  • Marketing Management
  • Financial Management
  • Operations Management

Semester II

  • Digital and Social Media Marketing
  • Business Research Methodology
  • Product & Brand Management
  • Promotion & Distribution Management
  • Global Marketing
  • Overview of Retailing

Semester III

  • ERP & Information Systems
  • Consumer Behaviour
  • Services Marketing
  • Customer relationship Management
  • Banking Service Operations

Semester IV

  • Business Ethics & Corporate Governance
  • Leadership in Business
  • Business Law
  • Strategic Management
  • Dissertation




Fee Structure

Year I Year II
Course Fee 30,000/- 30,000/-
Total Fee Rs. 30,000/- Rs. 30,000/-
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